![]() ![]() Further investment into renewable energy will be likely as Ecosia evaluates community energy projects and pitches from founders and these may take place in other countries,” a spokesperson told us. “At the moment, we’re supporting renewable energy projects across Germany. So there’s no shortage of reasons for investors to cut checks for renewables like there’s no tomorrow.Įcosia says it’s put up an initial $30 million to fund startups and community energy initiatives - focusing its early investment on the supplier network of Berlin-based startup Zolar, a platform which links customers wanting to install solar systems with local planning and installation businesses to support the rollout of green energy to households across Germany.Įcosia said it’s already invested $23 million into small solar systems through Zolar’s local solar distribution network, alongside other renewable energy projects across the country. The war has already created fresh impetus for the world to accelerate the transition away from fossil fuels to renewables - layering an economic crisis on top of the climate crisis which could lead to a surge in demand for renewables.Īlthough fossil fuel interests have been quick to spin up a counter argument to try to block any rush toward green energy - lobbying for Western nations to increase their exploitation of oil and gas and, y’know, torch life on Earth even faster. The initial focus for investment is on Germany, which is particularly reliant on buying gas from Russia - meaning its economy is heavily exposed to the crisis in Ukraine. To be clear, Ecosia is also continuing to fund tree-planting with search ads profits (an activity it’s best known for) - but the Berlin-based search engine told us it’s now making an “ongoing commitment” to green energy investment as a result of the energy crunch triggered by Russia’s invasion of Ukraine. This is in addition to the €350 million WorldFund which Ecosia recently incubated and launched last year to back climate-focused startups. ![]() My technical background enabled me to participate meaningfully in discussions and offer effective leadership.Not-for-profit search engine Ecosia has started funnelling a portion of the profits it generates from serving ads against users’ searches into startups in the renewable energy space. Then I helped them prioritise initiatives, slice the work, establish milestones and finally evaluate based on success criteria. I facilitated a design thinking process with developers where we identified ways we might accelerate the update process. This offers a ready‑made, familiar browsing experience but at the cost of enormous investment to keep it up-to-date. The greatest business impact came from a project where I supported the team to deliver complex technical solutions. These results influenced the strategic decision to invest in mobile apps. ![]() Over the same period our daily active users count jumped 3x. ![]() This release immediately raised 1-week retention by an average of 18%. I worked closely with developers to shape an interface we named theįor favourites, history, tabs and settings. Users were telling us that the app lagged in usability and missed key browser features. Early on, we had a standout success with the iOS App. ![]()
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